Create WordPress Theme (Part 2): Design a PSD Template

Create WordPress Theme (Part 2): Design a PSD Template

Create WordPress Theme (Part 2): Design a PSD Template by Ivan Sulimenko | |

The Workflow:

  • Open a wireframe PSD template
  • Put graphics into the elements groups
  • Adjust elements' position with the help of 960 grid

Final Product: Ready PSD Template

This PSD template is fully optimized for PSD to WordPress conversion.

Final Product
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Importance of Corporate Logo Design

Importance of Corporate Logo Design by Natasha | |

The world of advertising can be quite complicated. While a customer, or someone on the outside, may think that advertising is a simple and thoughtless act, it is quite the opposite. There is actually an art to advertising.

There are well thought out strategies as well as many delicate hours put into the tools that will be used to promote a business, service or product.

When a logo, design, jingle or phrase is connected to a particular company or product, it can't just simply be anything. It has to be something that will represent that company or its products while also being catchy and memorable. This is where the art of it all comes in.

You want something that a potential client or customer is going to remember. You want something that is going to stand out and make your service or business come to mind first.

This is why the design of a corporate logo is so incredibly important.

Billions of dollars are spent on advertising, every year, in the United States alone. A portion of these dollars are spent on advertising research that is conducted to test theories and find answers on which advertising strategies work best, grab the most attention and bring in the most sales and consumer dollars.

Company Logos

This is done so that these strategies can be taught throughout the marketing industry and implemented in order to create a healthier sales and profit margin for businesses. There are, without a doubt, proven methods.

There are colors, key words and even specific numbers that, when tested, proved to capture a majority's attention far more than others and produce sales on a much higher level.

The importance of corporate logo design is something to be heavily considered. A company or business should strive to have the most fitting and catchy logo design possible.

The success or failure of any corporation can depend largely on the advertising methods used to promote its services and products. This is a legitimate reason to make certain that the corporate logo associated with the business is suitable.

Firstly, it will need to make sense. If the company is a law office, then a logo having to do with law in some manner, subtle or not, will be suitable as opposed to something unrelated that will lead a potential client or customer to forget what the company is associated with. If it is a circus to be promoted, a logo with a circus tent and phrases about magnificent performers would be best.

A corporate logo is one of the first things a consumer is going to see. It is what the public is going to connect and associate with a company. If the logo design is thought out, given the proper attention and created with the art of advertising in mind, it will become something the public consumer begins to recognize.

Soon, when they see the logo in papers or on billboards or wherever a company decides to advertize, they will mentally associate it with the business or service it is meant to represent.

This mental association is what will be triggered when a consumer is pondering services or products that are related to that corporation. It is what will cause a person to choose one company over another or recommend a certain company to a friend or family member.

Billbord logo

It is a tool that can bring in the business, raise sales and create a higher profit. A great corporate logo design can also help to bring in a higher number of return customers since people generally tend to stick with what's familiar because it is more comfortable.

For all of the reasons mentioned, the importance of corporate logo design is not something to be disregarded. There are so many corporate logos that homes and families throughout the Nation are already familiar with. A successful corporation should have a logo design that reaches out and takes hold of the public and stands out above the rest.

With the amount of competition in the corporate world today, a company or business should highly consider the benefits of having a corporate logo that truly draws its customers in, becomes a memory in a consumer's home and is something that is not just simply forgotten.

Source and inspiration:

NiceDesign, logo designers from Perth.

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Former Design Trends That Aren’t Cool Anymore

Former Design Trends That Aren’t Cool Anymore by Dmitriy, Divine Elemente Team | |

It’s been so quick! It looks like 2000 was yesterday, and today is already 2012 and it’s the way of The Dragon we have to learn so we are ready to the final Designers Kombat.

Scorpion

(Scorpion wins! Fatality)

So, if you don’t want Scorpion to defeat your web design, look at the bad web design combos leading you to fatality.

But don’t worry, Lord Raiden will never leave you without showing you the right combos to defeat Shang Tsung, Goro and even Shao Kahn himself!


Lots of Cursive Text

If you’re still following this trend, then you can be sure that you’re showing the bad example of design and such warrior will never defeat Shang Tsung (saying nothing of Shao Kahn himself).

Cursive Text

If there are lots of cursive text on your website, this makes it hard to browse, the eyes are hurt and all this leads you to

Fatality

In order to avoid such bad end, just be very selective in your choice on what part of text you wish to be cursive, and you will make one more step further in the Mortal Kombat.

Behold

… and you should definitely update your combos with these punches and kicks.


Drop Shadows

The pain and suffering of every professional web designer.

Behold

If you are new to the arts of combat, and you have recently learned your first combo - it was certainly drop shadow effect. That effect will definitely show everyone that you are not professional, that you’re just a newbie.

Just in case, so you can understand the depth of this pit, there is only one man who’s proud of the fact that he drops shadows everywhere and on everyone. Perhaps, you already know each other. Check it out.

… And start doing something like this.

Behold

Uncentered Layouts

Looks like your site has never seen new monitors and browsers.

Behold

You should definitely let it know it’s 2012 now, 21st century. When everything revolves around new trend - responsive design, your site has not even got centered.

Scorpion gets back


Frames

Some things should definitely go away. And we also can say this about frames. Though this trend was popular in the late 1990s, we still can see it on some sites.

Finish him

And replace it with responsive design and jQuery.

Responsive design and jQuery
See it in action.

Scrolling or Blinking Text (Marque tag)

No blinking, no flash and no scrolling text for your design.

Blinking Text

Forget about this because this trend can also be replaced with jQuery.

If your design (and you) is not flexible enough and you are still standing where you did 5 or 10 years before... Don’t be surprised that your web design effect will be something like this.

Fatality!

No, we clearly don’t do business like this, right?


Bevel

That Bevel and Emboss effect has become a problem because we are tempted to put it everywhere: on each logo, on the walls in our bathrooms or even our dog’s house saying nothing about our web design.

If you still can’t defeat this temptation, young warrior, try to make bevel less heavy and ugly as shown on the picture below.

Bevel

Please Liu Kang, if you want to defeat Shang Tsung and Shao Kahn, you should find your own inner peace.

Fight the temptation and you will get the best result.

Bevel

Source

THIS is really good combo to learn and use these days!

(*If you want to be the winner of Mortal Kombat of course*).


All this really, really hurts...

Too many effects

my eyes, your visitors eyes and of course your credit card as a result.

No one wants to deal with a website which stuck in some kind of a time warp ten (or even more!) years ago.

So, if you decide to correspond the 21 century trends and want to make your visitors happy - you should definitely spend your time learning the trends and applying them on your website.

Prevent The Destruction of This World

By the way, Divine Elemente is one of these new and modern trends letting you focus on web design only and save you a lot of time, so download it and create your great WordPress themes with its help throwing Shao Kahn from his throne of the parallel world.

Don’t let him collide our worlds leading us to

Hospitality

So, the last word to say about every trend I listed is:

Keep calm and FINISH HIM!

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Addition and use custom fonts on website

Addition and use custom fonts on website by Dmitriy, Divine Elemente Team | |
Want to create a modern unique design for a website applying not only safe web fonts? You will do it with no problems, using custom fonts with Divine Elemente. Plus, addition of custom fonts on website in several simple steps.

Related: Elements, Properties, Advanced text effects and publishing
[divineAds]

Custom fonts are new attractive fonts, which are not included in the list of safe web fonts at the moment. However, they were added to a page layout by Divine Elemente using the latest achievements in CSS.

Use of custom fonts on website

Use of custom fonts on website

Nowadays, almost all modern browsers (Firefox 3.5+, Chrome 3.0+, Safari 3.1+, Opera 10+, IE 5+) work with custom fonts embedded in a website by CSS.

Custom fonts usage is a step towards new possibilities for a web developer. It is a way to speedy, convenient and various websites. With optional fonts, you’ll be able to improve your website’s design and make it really unique.

Advantages

- Use of CSS only
There is no necessity to use images, Java scripts or flash objects, which slow down website’s loading speed.

- Ideal for SEO
A text remains as a text, in other words, it can be highlighted, change color, become bold or underlined, etc.
Disadvantages

- Website loading speed
depends on the size of a loading font (additional 30-75 kB).

- Restriction on use
Each font has its own license.

Info: Because of long duration and high cost of one font development process, developers take tender care of their own custom fonts using in the Internet, as at page browsing a font is loading locally on the computer and becomes public.


Custom fonts use in Divine Elemente

To add custom fonts on the website with the help of Divine Elemente plugin, it’s necessary to follow several simple steps.
The process of new font’s addition to a template

The process of new font’s addition to a template

Step 1. Download and install a desired font.
You can use our Fonts portal to purchase or download new custom fonts.

Step 2. Specify a font of a text layer in a PSD template.
You are to open a PSD template in Adobe Photoshop, select a text layer there and apply the installed custom font to it, as it is not included in the list of safe web fonts.

Step 3. Launch Divine Elemente and publish a theme.
At publishing of custom fonts, Divine Elemente plugin will display an appropriate message in the log.

After the publishing, the font will be copied in a separate file (or files) and applied to a generated theme / web page.

Note: In case a selected font was not installed in a system for any reason, a font from the “Safe web fonts“ list would be used by default.


Conclusion

Thus, you have just learned what custom fonts are, advantages and disadvantages of custom fonts on website use and easy steps of such kind fonts’ addition. So, now you can decide yourself: use or not to use.
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